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Studio Nova logoStudio Nova新星创意Brand & Packaging Design品牌与包装设计
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Independent studio, Shenzhen深圳独立设计工作室

One brave idea, carried through every touchpoint一个大胆的想法,贯穿每一个触点

We build brand platforms, identities and packaging for founders who would rather be remembered than merely noticed.我们为不愿被忽视、只愿被记住的创始人打造品牌平台、视觉识别与包装系统。

Est. 2014 in Shenzhen2014 年创立于深圳Red Dot / Pentawards winners红点奖 / Pentawards 获奖团队Working in English and Chinese中英双语协作
Red Dot◆iF Design◆A Design Award◆Pentawards◆D&AD◆ADC◆United States◆United Kingdom◆Germany◆France◆Canada◆Singapore◆Red Dot◆iF Design◆A Design Award◆Pentawards◆D&AD◆ADC◆United States◆United Kingdom◆Germany◆France◆Canada◆Singapore◆
01 — About us关于我们

A partner for the whole project从方案到交付的长期伙伴

Founded 2014, independent and founder-led2014 年成立,独立经营、创始人主导
26 designers, strategists and producers26 名设计师、策略师与制作人
Six international design awards since 20182018 年以来获得六项国际设计奖
Projects delivered in English and Chinese以中英双语交付项目

Studio Nova began in 2014 as a two-person practice in a Shenzhen apartment, taking on packaging artwork for local tea and snack brands. The work was small, but the discipline was not: every project started with a positioning conversation, even when the budget only covered a label.新星创意始于 2014 年,当时只是深圳一间公寓里的两人团队,为本地茶饮与零食品牌做包装完稿。项目不大,但标准不低:即使预算只够做一张标签,每个项目也从定位讨论开始。

By 2018 the studio had grown to fourteen people and won its first international award for a sustainable tea packaging system. That project set the pattern we still follow: reduce the material, sharpen the idea, and let craft do the persuading.到 2018 年,工作室发展到 14 人,并凭一套可持续茶包装系统赢得首个国际奖项。那个项目确立了我们延续至今的模式:减少材料、锐化想法、以工艺本身说服人。

Today we are a team of twenty-six designers, strategists and producers working with founders and brand teams across Europe, North America and Asia. We take on a limited number of projects each year so that every one receives senior attention from first workshop to final print check.如今我们是一支 26 人的团队,包括设计师、策略师与制作人,服务欧洲、北美与亚洲的创始人与品牌团队。我们每年只承接有限项目,以确保每个项目从首次工作坊到最终印刷检查都由资深成员参与。

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Brands built服务品牌
0
Countries served服务国家
0
International awards国际奖项
0
Clients returning客户复购率
02 — What we do我们的能力

Capabilities built around your project围绕项目需求构建的能力

Six things we bring to every engagement.每个项目我们都会提供的六项支持。

01

Strategy before decoration先策略,后表达

Every mark, colour and word is traced back to a positioning decision we can defend in a board room.每一个标志、色彩与文字都追溯到可被管理层检验的定位决策。

02

Systems, not one-off logos做体系,而非一次性标志

You receive a complete identity system with rules your internal team can actually run.交付完整的识别系统与应用规范,内部团队可以直接执行。

03

Print-ready packaging可直接印刷的包装文件

Dielines, bleed, colour profiles and material specs prepared with your printer, not after them.与印厂协同完成刀模线、出血、色彩配置与材质规格,而非事后补救。

04

Bilingual by default默认双语协作

English and Chinese naming, copy and typography handled by the same team in one studio.中英文命名、文案与字体排印由同一支团队在同一工作室内完成。

05

Sprint speed, studio rigour冲刺速度,工作室标准

Six-week sprints with weekly reviews, so momentum never depends on a single presentation.六周冲刺、每周评审,进展不依赖某一次汇报。

06

Award-winning craft获奖级工艺水准

Red Dot, iF, Pentawards and D&AD recognised work, with six international awards since 2018.作品获红点、iF、Pentawards 与 D&AD 认可,2018 年以来累计六项国际奖项。

03 — Products & solutions产品与方案

What we can deliver for you我们可以为您交付的内容

Tell us what you need and we will scope it with you. Send an enquiry for specifications, samples and pricing.告诉我们您的需求,我们将与您一起界定方案。欢迎提交需求,获取规格、样品与报价。

品牌策略冲刺Brand Strategy

Brand Strategy Sprint品牌策略冲刺

A six-week programme that turns a founder instinct into a sharp, testable brand platform.为期六周的项目,把创始人的直觉打磨成清晰、可验证的品牌平台。

Deliverables交付内容
Strategy platform, messaging guide, test territories策略平台、信息指南与测试方向
Timeline项目周期
6 weeks, weekly review calls6 周,每周评审会议
Core team核心团队
Strategy director plus brand writer策略总监与品牌文案各一名
视觉识别系统Visual Identity

Visual Identity System视觉识别系统

A complete identity: logotype, type, colour, layout grids and a guidelines book your team can run.完整识别系统:标志、字体、色彩、版式网格与可执行规范手册。

Deliverables交付内容
Logo suite, type and colour system, 60-page guidelines标志组合、字体与色彩系统、60 页规范手册
Timeline项目周期
10 weeks across three phases10 周,分三个阶段
Core team核心团队
Creative director, designer, typographer创意总监、设计师与字体设计师
旗舰包装设计项目Packaging Design

Signature Packaging Programme旗舰包装设计项目

Structure, artwork and print production for a launch range of up to eight SKUs.为最多 8 个 SKU 的上市产品线提供结构、画面与印刷生产支持。

Deliverables交付内容
Dielines, artwork masters, mock-ups, production sheet刀模线、画面母版、效果图与生产规格表
Timeline项目周期
8 to 12 weeks depending on SKU count视 SKU 数量为 8 至 12 周
Core team核心团队
Packaging director, structural engineer, artwork lead包装总监、结构工程师与画面主管
电商视觉素材套装Digital & E-commerce

E-commerce Visual Kit电商视觉素材套装

Storefront, product detail pages, campaign banners and ad templates built as an editable system.店铺首页、产品详情页、营销横幅与广告模板,构建为可编辑系统。

Deliverables交付内容
Storefront, PDP template, banners, ad templates店铺首页、详情页模板、横幅与广告模板
Timeline项目周期
4 to 5 weeks4 至 5 周
Core team核心团队
Digital art director plus retoucher数字艺术指导与修图师
动态与三维品牌影片Motion & 3D

Motion & 3D Brand Film动态与三维品牌影片

A 45-second brand film with original 3D product sequences, sound design and cut-downs.45 秒品牌影片,含原创三维产品镜头、声音设计与多版本剪辑。

Deliverables交付内容
Hero film, three cut-downs, still keyframes主片、三个剪辑版本与静帧主视觉
Timeline项目周期
7 to 9 weeks7 至 9 周
Core team核心团队
Director, 3D artist, editor, sound designer导演、三维艺术家、剪辑师与声音设计师
年度设计顾问服务Annual Retainer

Annual Design Retainer年度设计顾问服务

A dedicated design team on call for a year, with a monthly allocation of studio hours.全年专属设计团队随时待命,每月固定工作室工时。

Deliverables交付内容
Unlimited briefs within the monthly hour pool在月度工时内不限制需求数量
Timeline项目周期
12 months, renewable12 个月,可续约
Core team核心团队
Creative director, two designers, artwork support创意总监、两名设计师与完稿支持
04 — How we work合作流程

From first enquiry to after-sales从首次询盘到售后支持

A transparent four-step workflow with a named project manager.四步透明流程,专属项目经理全程跟进。

01
Discover洞察
Founder interviews, competitor teardown and audience research give the brief an evidence base before any design begins.通过创始人访谈、竞品拆解与受众研究,让设计开始前就具备事实依据。
02
Define定义
A positioning workshop commits the team to a single strategic idea and a written platform everyone signs off on.通过定位工作坊确定唯一战略主张,并形成全员认可的书面平台。
03
Design设计
Three routes are presented in context, refined through weekly reviews, then stress-tested across real applications and materials.在真实情境中提交三个方向,通过每周评审打磨,并在真实应用与材质上做压力测试。
04
Deliver交付
We prepare production files, brief your printer, supervise the first run and hand over an asset library your team can run.我们准备生产文件、向印厂交底、监督首次印刷,并交付团队可直接使用的资产库。
05 — Selected work代表案例

Projects we are proud of值得分享的项目经验

Real briefs, real constraints and the results our clients measured.真实的项目背景、约束条件与可量化的成果。

为拥挤货架重塑营养补充品牌
Wellness & supplements健康与营养补充Southeast Asia东南亚
Verde Ritual, Singapore新加坡 Verde Ritual

Rebuilding a supplements brand for a crowded shelf为拥挤货架重塑营养补充品牌

Verde Ritual had eight products, six inconsistent pack designs and no clear reason for a shopper to pick them over a cheaper rival.Verde Ritual 有 8 款产品、6 套互不一致的包装设计,顾客没有明确理由在更便宜的竞品之间选择它。

+38%
Sell-through in quarter one首季售罄率提升
8 wk
Strategy to print-ready从策略到可印刷
-22%
Packaging material per unit单件包装用料减少
面向轮换单一产地豆的包装系统
Specialty coffee精品咖啡North America北美
Northbound Coffee Roasters, Canada加拿大 Northbound 咖啡烘焙

A packaging system for rotating single-origin releases面向轮换单一产地豆的包装系统

Northbound releases a new single origin every month, but each label was designed from scratch, delaying launches and inflating print costs.Northbound 每月发布一款单一产地咖啡,但每款标签都从头设计,导致上市延迟与印刷成本上升。

1 day
New SKU artwork turnaround新 SKU 画面周转时间
-31%
Label print cost per run单次标签印刷成本
14
Origins launched in year one首年发布产地数量
以零实拍方式发布可穿戴设备
Consumer electronics消费电子Europe欧洲
Atlas Motion, Germany德国 Atlas Motion

Launching a wearable with a zero-photography campaign以零实拍方式发布可穿戴设备

Atlas Motion had six weeks to launch a wearable across eleven markets and no time or budget for a traditional product shoot.Atlas Motion 需要在六周内在 11 个市场发布一款可穿戴设备,既无时间也无预算进行传统产品拍摄。

11
Markets launched at once同步上市市场
40
Localised video cut-downs本地化剪辑版本
-47%
Cost versus a photo shoot相较实拍成本节省
为进入商超的烘焙品牌打造零售识别
Bakery & retail烘焙与零售Europe欧洲
Grain & Gold, United Kingdom英国 Grain & Gold

A retail identity for a bakery moving into supermarkets为进入商超的烘焙品牌打造零售识别

A beloved neighbourhood bakery was moving into national grocery, where its hand-painted shopfront identity could not survive small print formats.一家深受喜爱的社区烘焙店即将进入全国商超,其手绘店头识别无法适应小尺寸印刷。

3
Supermarket chains listed进驻连锁超市
+61%
Brand recall in shelf tests货架测试品牌回忆度提升
40 mm
Minimum legible pack size最小可辨识包装尺寸
06 — Certifications & markets认证与市场

Recognised and certified资质与行业认可

Red Dot
Brand and communication design, 2022 and 2024品牌与传播设计奖,2022 与 2024 年
iF Design
Packaging design award, 2023包装设计奖,2023 年
A Design Award
Brand identity, silver, 2021品牌识别银奖,2021 年
Pentawards
Sustainable packaging, bronze, 2018可持续包装铜奖,2018 年
D&AD
Packaging design shortlist, 2023包装设计入围,2023 年
ADC
Typography merit, 2020字体排印优异奖,2020 年
Export markets出口市场

Clients across the world服务全球客户

United StatesUnited KingdomGermanyFranceCanadaSingaporeAustraliaJapanUnited Arab EmiratesNetherlandsSwedenSouth Korea
★★★★★Average client rating客户平均评分
“The strategy sprint did more for our business than the previous three design agencies combined.”
Amara TanAmara Tan · Founder, Verde Ritual, Singapore新加坡 Verde Ritual 创始人
07 — The team核心团队

People you will actually talk to与您直接对接的团队

Engineering, production and export in one bilingual team.中英双语团队,覆盖工程、生产与外贸。

赵一琳
Lina Zhao赵一琳
Founder & Creative Director创始人兼创意总监

Founded the studio in 2014 and leads strategy and identity work for every client.2014 年创立工作室,主导所有客户的策略与识别项目。

Marco Silva
Marco SilvaMarco Silva
Strategy Director策略总监

Runs positioning sprints and naming projects across European and Asian markets.负责欧洲与亚洲市场的定位冲刺与命名项目。

陈语涵
Chen Yuhan陈语涵
Head of Packaging包装设计主管

A former print engineer who leads structure, materials and press supervision.曾任印刷工程师,负责结构、材质与印刷现场监督。

Priya Nair
Priya NairPriya Nair
Motion & 3D Lead动态与三维主管

Builds the studio CGI pipeline and directs brand films and product libraries.搭建工作室 CGI 流程,执导品牌影片与产品素材库。

08 — FAQ常见问题

FAQ常见问题

Talk to us联系我们
09 — Start a project立即询盘

Tell us about your project请描述您的项目需求

Our engineers reply within one working day.我们的工程师会在一个工作日内回复。

Your details stay private.您的信息将被严格保密。

Talk to us联系我们

What happens next接下来的流程
  1. 1. We confirm feasibility and lead time.1. 我们确认可行性与交期。
  2. 2. You receive a detailed quotation.2. 您将收到详细报价单。
  3. 3. Samples and production follow.3. 确认后安排样品与量产。
Start a project立即询盘